Why a simple switch to green branded apparel is one of the easiest (and smartest) ways a small business can actually live its eco-friendly promise in 2026.
You’re not a multinational.
You don’t have a 50-page sustainability report or a Chief Sustainability Officer.
But you still care.
You recycle in the office, you chose a green energy tariff, and when you hand someone a hoodie with your logo, you want it to feel right.
Here’s the good news: in 2026 that hoodie can do more for your reputation than any fancy certificate.
The EU’s Corporate Sustainability Reporting Directive (CSRD) is coming. It starts with the biggest companies in 2025, but by 2027–2028 it will reach many medium-sized firms and, crucially, their suppliers.
Your newest hire just looked at the welcome hoodie and asked, half-joking, half-serious:
“So… what’s the environmental footprint of this?”
They’re not alone. More and more people – your team, your candidates, your customers’ kids – are quietly noticing whether the stuff you give actually matches the values you talk about.
There are a handful of labels that everyone in sustainability trusts. When you see these on a T-shirt or hoodie, you know it’s genuinely better:
If your supplier can show at least one of these, you’re already ahead of 90 % of companies – big and small.
Your team wears the team apparel. Customers post photos. It’s walking, talking proof you mean it.
People keep a good branded apparel for years. They don’t keep an ESG policy PDF.
High-quality garments last longer and feel noticeably better. You reorder less frequently, people wear them proudly instead of hiding them in a drawer, and you stop wasting budget on cheap stuff that pills or fades after one wash.
We use size-fitting formulas to improve fit and reduce waste due to the wrong size. Branded apparel is hard to return due to custom branding, so getting it right the first time matters – for your people and for the planet.
When CSRD trickles down the supply chain (and it will), you're already on the right track.
You don’t need a consultant, a new policy, or months of meetings.
Just change one line in your next merch order:
From: “cheapest cotton-poly hoodie”
To: “GRS recycled or GOTS organic version of the same hoodie”
That’s it.
Your team feels proud wearing it.
Your customers love receiving it.
Your bigger clients stop asking tricky questions.
And if someone ever checks whether your company actually walks its eco talk, the answer is literally written on their chest.
Small companies rarely get the chance to look after the planet and look smarter than the corporates at the same time.
This is one of those rare chances when doing the right thing doesn't feel hard.
Check out our store with sustainable products here.
